If you’re looking for an efficient and straightforward sales channel for your business, you should definitely consider Facebook. The social media giant now offers a store feature that provides businesses with the simplest way to sell any product to Facebook users. And since Facebook has 2 billion active users every month, it is also an excellent place to build brand awareness and set yourself apart from your competitors.
Still, remember that not all Facebook users can become your potential customers. Fortunately, Facebook gives sellers access to a range of functionalities for targeting specific audiences. That way, you’re bound to get the most out of your investment because you’ll be promoting your products among users who are likely to become your customers and buy your product.
Even if selling on Facebook looks simple and straightforward, you should know that there are plenty of things sellers need to consider before taking advantage of Facebook as their new sales channel.
The first step is to take a closer look at how to set up a Facebook store.
What is a Facebook store and how do you set it up?
A Facebook store works as an e-commerce shop; only it’s hosted directly on Facebook. All it takes is getting a Facebook page for your company where you can set up a shop where to sell your products directly.
You can do that by going to the page settings. Click Edit page → Add a Tab → Shopping → Save. Once you create the shop page, you will be able to see a shop tab on your page timeline. Open the shop page and click ‘Add products’ to add a new product to your Facebook store.
You can also select the option ‘Message to buy’ or go to website option if you have your e-commerce website. All it takes is adding the product image, a description, its price, and information about whether it is in stock. You can pretty much add any info you want.
Have a look here to learn more about the swift setup of your Facebook store.
Once you save your changes, the product will be visible to users who visit your Facebook page. Your online store on Facebook is ready! But how do you take sales on Facebook to the next level and create a high brand awareness?
Here’s how you run an efficient Facebook marketing campaign
Running a Facebook campaign that offers a high return on investment (ROI) isn’t easy. However, by following these steps, you can be sure to succeed.
First, you need to choose the page that you want to promote. Then pick a specific location, language, and target audience. When choosing your target audience, you can create a new audience by selecting the option and then picking that custom audience as you launch your campaign.
At that point, you can also select engagements and click on a Facebook page in the next box.
You will see the following options:
Everyone who engaged with your Page
Anyone who visited your Page
People who engaged with any post or ad
People who clicked on any call-to-action button
People who sent a message to your Page
People who saved your Page or any post
I believe the first one is most important because the option will show your post to all Facebook users who have engaged with any of your previous posts on Facebook in any way (by linking, sharing, or commenting on them).
Your next step is to select the number of days to cover the audience engagement in the past and then click ‘Create an audience.’ Your new custom audience is ready to be targeted in your Facebook marketing campaign now.
When planning the campaign, all it takes is selecting the option ‘Use saved audience’ and picking the right audience to do just that. You should now add detailed targeting information relevant to your audience, as well as your product or service.
When it comes to placement, it’s a good idea to pick only Facebook feeds. That’s how you create an effective campaign. So be sure to remove the tick mark from the right column option.
What about your Facebook campaign budget?
When planning your Facebook marketing campaign, always take your budget into account. Your first campaign may not be as successful as the following one, so it makes sense that you have a small budget for every Facebook campaign you organize.
That way, you will be able to learn more about your target audience and position your content much better on Facebook to get higher ROI. In general, it’s a good idea to keep a minimum budget of 60 INR to get an effective return.
If you’re having trouble raising money for marketing your products, find new ways for funding your marketing campaigns. You need to promote your brand – otherwise, you risk that people simply never learn about your offer. Educate yourself using carouses such as Learn to Trade to gain extra cash and make your Facebook store even more profitable.
What about the visuals?
Choose images sized 1200 x 628 for promoting your page, and 800 x 800 for regular post promotion. Remember that text should take no more than 20% of your image. If it occupies more space in your picture, Facebook won’t allow the post to perform well.
Write a clear description that expresses what the product is about and includes detailed targeting keywords. Make sure that these keywords appear everywhere in your copy and product description.
Remember that captivating people’s attention on Facebook is difficult due to the sheer number of posts users see every day. To make your post stand out from the crowd, be a little creative and speak to your audience as directly as possible. Don’t be afraid to experiment or joke around if that fits your brand tone. The idea is to capture the user attention instantly and keep it long enough for them to learn about your brand and products – and click on your ad, naturally.
All that’s left now is monitory the promotion closely until it finishes so you can check how the target performed and adjust it to perform better next time to get more out of your investment on Facebook.
I hope this guide will help you make the most of Facebook features for selling your product and taking your brand awareness to the next level.
If you’ve got any questions about setting up and managing a Facebook store, don’t hesitate to reach out to me directly or leave a comment below the article; I’m always happy to help brand take advantage of social media for more than just marketing. Guest Post – Rachel Jackson:– Rachel is a mother of 2 beautiful boys. She loves to hike and write about traveling, education, and business. She is a Senior Content Manager at Bizset – an online resource for relevant business information.
Shiju Devaraj is the Director of Customer Service for Maax Market Inc, a company that provides Marketing Automation tool for businesses. He has a very good customer focus experience, technical knowledge and interest in learning new technology. He has been in the product based company for more than 8+ years and specialized in customer engagement.
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