How to grow your business online

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How to grow a business online

How to grow your business online

Growing a business online is not a small thing unless we have some knowledge of the following 6 platforms.

Before focusing on online business growth, make sure you have a website with good hosting in place.

How to grow a business online using Google

We all know what Google is and its importance in our life.

We use search engines to the core, in order to know the latest trends as well as the past ones.

90% of the people prefer Google as their search engine because it shows numerous and most relevant results to the search term we give.

The growth of any online business is linked with Google because it’s based on how the search engines perceive the search terms of that product. So, the best way to grow your business online is by getting to the first page of the Google search engine results for a particular search term.

To get there, you must first tell Google you are available by indexing your pages on Google for the search terms related to your business.

Google needs your website and content in order to show your business to the people who search for you or your product. You must provide the necessary information Google expects from your end, such as:

  1. Sitemap submission
  2. Page title
  3. Page description
  4. Image attribute
  5. Best and unique content

Once you provide this information, Google will show your page to people who search for the particular search terms you have described on your pages.

How SEO Can Help Your Business Grow online

To grow a business online needs Google, but why SEO? Can anyone guess?

Here we go.

To grow among your competitors, you need SEO (Search Engine Optimization). The point why we use SEO is to optimize the website page for a particular keyword to get displayed as one of the top results of search engines.

How will my business grow if I do SEO for my site?

It’s easy. You are projecting to Google about your site, and what your product or services are through Search Engine Optimization.

This can be done through two ways. (I have mentioned here, just a glance of what SEO is)

On-page

  1. SEO title edited
  2. SEO description
  3. Keyword Optimization
  4. Content Optimization
  5. Heading tag optimization

Off-page

  1. Backlink score
  2. Page rank
  3. Directories submission
  4. Classifieds submission
  5. Press releases
  6. Local search
  7. Article postings
  8. Blogs
  9. Social bookmarking

By doing on-page as well as off-page, we can score a good ranking on search engines. So, if we optimize better than our competitors we are bound to be the winner.

Email campaigns

Email campaigns are still the king of marketing because we don’t yet have any alternatives for formal communication.

The email you send will get one of three responses:

  1. Response –> If they are really interested
  2. Spam –> If they feel the email  irrelevant to them
  3. Skip –> Like all other promotional emails

Utilize the opportunity you get, and try to impress the receiver as much as you can within a single email using catchy contents or unique tricks.

Business

Email marketing is where you can directly be in touch with your targeted audience formally. This will help your business grow online faster. The only things you will need for this are:

  1. Database
  2. Email solution provider
  3. Nice template with powerful content

How to grow a business online by Guest blogging

Bring in more visitors from top sites, which talk about your particular market niche, to your website. It will add more credibility to your business and products.

How is this possible?

The answer is: by guest blogging, you can drive huge traffic to your site from other top sites. All you have to do is, find the top sites in your niche and guest post on their site with a referring link back to your site.

Their visitors will read that article and if they find it really useful, they will come through that referring link to your site.

This will help you out to boost your brand name as well as business growth.

Social media presence

Social media presence is an ultimate necessity in this current scenario. Any company who has a website but is not present in any social media platform is like a room with no door.

Social media platforms are the giant traffic boosters, which help drive your product or services around the globe. If you utilize it correctly and effectively, then the result you get will blow your mind.

The way of using social media platforms for growing businesses online is by posting content or image with a share trigger, which encourages visitors to share your post with their circle on social media.

Also, you have to consider the posting time you use. Each platform will have a different set of visitors, so track the peak time of visitor traffic and then schedule your post.

To simplify this scheduling process, I suggest you use an artificial intelligence marketing automation tool which will help you post at the right time on all social media platforms.

Online businesses need something like the social media platforms in order to create awareness about their product or service to the world.

Growing business online has several methods, but these are the methods which drive to the next level.

How to grow a business online using Blog

Create a blog page for your website. It’s really important for any online business to have a site that imparts knowledge related to their product or service.

Why a blog page is important for online business?

To drive organic traffic from any search engine, especially from Google, your website has to be displayed within the first pagination for the keywords that visitors search for.

To get your website displayed in the first pagination, you have to stuff keywords into your content. But, just stuffing keywords into your content can make the search engine view your site as spam.

So utilize the blog page for growing your website visitor count. Post as many blogs covering all the topics related to your niche with the optimum keyword density.

I hope this article has helped you understand and generate new ideas about how to grow your business online.

Click here to get 15 days free trial of all in one marketing automation tool for startups to increase the growth of your business online by 80%.

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Richardson Harry is the Digital Marketing Expert for Maax Market Inc, a company that provides all in one Marketing Automation Software for businesses.

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